Re: Original Mac user manual

Subject: Re: Original Mac user manual
From: Dossy Shiobara <dossy -at- panoptic -dot- com>
To: techwr-l List <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 25 Aug 2011 09:47:21 -0400

Why? It's well-known that men don't read instructions -- the pictures of handsome men were clearly intended for the all-female audience who would eventually read these manuals ...

Has this trend really changed, over the last 30 years?

On 8/25/11 8:57 AM, Dan Goldstein wrote:

Lots of pictures of Mac users in the manual, and every single one of
them is male. I bet no one would make that marketing error in 2011.

Dossy Shiobara | "He realized the fastest way to change
dossy -at- panoptic -dot- com | is to laugh at your own folly -- then you | can let go and quickly move on." (p. 70)
* WordPress * jQuery * MySQL * Security * Business Continuity *


Create and publish documentation through multiple channels with Doc-To-Help.
Choose your authoring formats and get any output you may need. Try
Doc-To-Help, now with MS SharePoint integration, free for 30-days.

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit

To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit for more resources and info.

Please move off-topic discussions to the Chat list, at:

Original Mac user manual: From: Phil Stokes
RE: Original Mac user manual: From: Dan Goldstein

Previous by Author: Re: New words - where have you found them?
Next by Author: Re: Anyone Can Write - Just Look At The Job Descriptions
Previous by Thread: Re: Original Mac user manual
Next by Thread: Re: Original Mac user manual

What this post helpful? Share it with friends and colleagues:

Sponsored Ads