cross-media publishing

Subject: cross-media publishing
From: Erika Yanovich <ERIKA_y -at- rad -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 27 Sep 2011 08:58:00 +0000

Dear Whirlers,
We need to publish data sheets and other marketing pieces on new platforms (various smartphones and tablets). Does anyone have experience with this or pointers to good examples? What formats (are there any standards, even de-facto)? Should we shorten the text or use the same for all platforms? What about graphics?


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