Re: Penguins?

Subject: Re: Penguins?
From: Tony Chung <tonyc -at- tonychung -dot- ca>
To: Becca <becca -at- di -dot- org>
Date: Sun, 30 Oct 2011 13:14:23 -0700

A great question, and one that boils down to the essential TechCom rule #1:

Know Your Audience.

This saves you from having to reinvent the wheel, create new mental
models, and otherwise go paycho trying to figure out the right amount
of information to provide.

Identify your target audience and what they already know. Then speak to that.

It's easier to shift one's thinking when you base it on concepts that
are already familiar.

Don't worry: it's hard to get this perfect, even for the experiences writers.

-Tony



On 2011-10-30, at 1:09 PM, Becca <becca_price -at- yahoo -dot- com> wrote:

> There's an old joke about a little kid who started out a book report "This book tells me more about penguins than I really wanted to know."
>
> In a document talking about how to create ebooks without knowing CSS and XHTML, is it too much to have brief digressions on what CSS and XHTML mean, and why they're important in ebooks? What about a discussion of ereaders, with a section on aspect ratios of screens (which can affect how graphics display)?
>
> -becca, who has been working on this project for far too long now and has lost all sense of proportion.
>
>
>
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References:
Penguins?: From: Becca

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