Re: Penguins?

Subject: Re: Penguins?
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Sun, 30 Oct 2011 15:22:26 -0700

Unfortunately, you don't always get to know your audience. Even if you think you do, there are plenty of cases where products ended up selling more to unpredicted users than the ones that marketing intended. Also, you can't always know if the audience you start out with will change in the future. And then there are those folks who just like to look at the penguins.

If time and budget permits, I would create the content. For documents being delivered in online formats, you can make it accessible by links. For printed documents, you can use sidebars readers can ignore if they don't need the extra information.

Gene Kim-Eng

Create and publish documentation through multiple channels with Doc-To-Help.
Choose your authoring formats and get any output you may need. Try
Doc-To-Help, now with MS SharePoint integration, free for 30-days.

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com
or visit

To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at

Penguins?: From: Becca
Re: Penguins?: From: Mike Starr

Previous by Author: Re: Give Me a Clear Thinker (was STC certification: what's in it fortech writers?)
Next by Author: Re: Certification -- what's in it for writers
Previous by Thread: Re: Penguins?
Next by Thread: Re: Penguins?

What this post helpful? Share it with friends and colleagues:

Sponsored Ads