Make your day - "techwriting" meets ad copy, and it ain't pretty

Subject: Make your day - "techwriting" meets ad copy, and it ain't pretty
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 24 Nov 2011 16:18:12 -0500

If you have never lived north of the snow-belt, then this will be wasted on you.
But if you do live in the land of the frigid white stuff, this is absolutely for you.

And for those who know my writing style... sadly, no, I didn't write that one.
But I've told my brother to find this guy so the next time I'm in Moncton,
New Brunswick, I can buy him at least one beer (the author - my brother can
buy his own beer).

If it turns out a woman wrote it, then my foundations will have shaken and stirred. But I'll recover. And buy her a beer.

- k

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