Linked-In: Your Skills' Desirability Is Cratering Year Over Year

Subject: Linked-In: Your Skills' Desirability Is Cratering Year Over Year
From: Nancy Allison <maker -at- verizon -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Wed, 01 Feb 2012 10:40:06 -0600 (CST)

Hi, everyone.

I got an email today from Linked-In prompting me to add skills to my profile. I was unaware of a "skills" listing and will look into it before I start clicking all these "Add Skill" buttons.

HOWEVER . . . LinkedIn provides tells you how many people have this skill in their resume and then adds a percentage "Year Over Year." They don't say what: the number of people specifying this skill in LinkedIn? The number of searches looking for this skill? I'm guessing it's the number of resumes specifying the skill.

Here are the skills Linked-In proposes for me, the number of people with that skill, and their year-over-year outlook:

Technical writing: 112 K users, -4%
Documentation: 1 M, -7%
Adobe Acrobat: 93.6 K, -10%
Writing: 1.4 M, + 5%
Word: 854 K, -7%
HTML: 639 K, -1%
XML: 369K, -9%
FrameMaker: 12.4 K, -16%
Editing: 778 K, 0%
Online Help: 16.9 K, -15%

Hmmm. What's wrong with this picture?

--Nancy
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