RE: spam and who you formerly were

Subject: RE: spam and who you formerly were
From: "Margaret Cekis" <Margaret -dot- Cekis -at- comcast -dot- net>
To: "'McLauchlan, Kevin'" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>, <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Thu, 1 Mar 2012 13:54:56 -0500

Kevin McLauchlan, gave a cautionary tale about a customer getting email from
a company that had bought the smaller company that the customer had
contacted several years ago, and gave excellent advice on why companies
should provide easily found e-mail opt-out options on their web sites:

"...some things that might be of value for y'all as well as for me:
o if your company has ever bought another, maybe you should
include that info in a relevant part of your website, to head off
any accusations of spam "If you ever corresponded with any
of these companies (see list below), you corresponded with us, and
might therefore receive mail from us in future."
o if your company has a procedure by which persons on your
marketing mailing list(s) can get off - or can get their name
flagged for "leave me alone" - then that procedure should
be made visible, probably on the Privacy Statement, and
maybe in a FAQ or a "Spam" or "Unwanted Contact" link.
o if your company does not have such a procedure, maybe
you should say so, and explain why. Good luck with that.
Thanks, Kevin, for some excellent advice. I suspect that it never occurs to
the marketing department of many companies that anyone would not want to
receive all their "scintillating" e-mail marketing messages.

Margret Cekis, johns Creek GA

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spam and who you formerly were: From: McLauchlan, Kevin

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