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True. But for something like this where each bullet point makes a complete sentence from the initial clause, I go with minimalism.
> Fred Ridder <docudoc -at- hotmail -dot- com> wrote:
>But most grammars and style guides say that a colon should only be used after a complete clause, while in your wording it separates the verb from its direct objects. To be a "proper" list, it should say something like this:
> A custom map is a ZIP file that contains the following items: <list contents>
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