TechWhirl: Technical Communication Recap for August 3, 2012

Subject: TechWhirl: Technical Communication Recap for August 3, 2012
From: TechWhirl Admin <admin -at- techwhirl -dot- com>
To: Techwr-l <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 3 Aug 2012 13:01:12 -0400

*This week’s update on technical communication and the TechWhirl community
is supported by Platinum sponsor Madcap & their Ultimate Communications
Suite, MadPak <> |*

As we turn the corner from July into August, TechWhirl moves from “Meet
Your Customer” to “Spy vs. Spy: Tech Comm vs. Marketing.” Rather than an
abrupt change of subject, we think of it more as a shift in perspective,
like turning the prism in a different direction. That’s because the
customer (whether internal or external, a business or a consumer) is the
focal point of service, marketing and technical communication. Or to mix
our metaphors a bit, the customer is the seat of the three-legged stool,
supported by professionals in each of these three disciplines.

Often technical communication professionals work as all three legs, often
they seem at completely at odds with service/tech support and especially
marketing. The TechWhirl
discussions going back decades (quite literally) that often paint
marketing folks in a truly unfavorable light, being from “the dark side,”
and more. During August, we’ll take a look at what divides—and what
unites—the people who wear the technical writer mantle and those that wear
the copy writer mantle. It should prove to be a very interesting, and even
entertaining month.


Have a great weekend

-The gang at TechWhirl
In Case You Missed it: This Week @ TechWhirl

*New features and articles on <>**

- Tech Writer This Week for August 2, by Craig Cardimon |
- Technical Communication Poll: Interacting with Internal Customers |
- Adobe FrameMaker 11: The Good, the Bad, the Structured Author, by
Jacquie Samuels |
- Researching Technical Communication and Customer Service, by Connie
Giordano |

*Tech Comm News on <>:*

- Industry Veteran PG Bartlett Joins Acrolinx |
- WebWorks® Releases ePublisher v2012.2 with Offline Functionality |
- Doc-to-Help 2012 v2 includes ePub, Display and Feedback Enhancements |

Social Media and the Chance to Follow TechWhirl:

- Our Google Plus Page – what’s happening behind the scenes |
- Will you be our Friend? Please, you know you want to click |
- Want all this TechWhirl goodness a few characters @ a time |
- Updates from TechWhirl delivered to your email in box |
- Or, try our RSS feed (great on Flipboard) |


We want to send a very special “thank you” to our sponsors for their

*Platinum*: Adobe Systems

*Gold: *ComponentOne Software <>,* *Madcap

*Silver*: Society for Technical Communication (STC)
<>, Vancouver
Island University <>

Online Magazine and Discussions for Today's Tech Writer

Follow TechWhirl on
Twitter: @TechWriterToday

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