RE: A new point about fonts to argue and speculate over

Subject: RE: A new point about fonts to argue and speculate over
From: Kelley Walker <kelley -dot- walker -at- libtax -dot- com>
To: TECHWR- L <TECHWR-L -at- LISTS -dot- TECHWR-L -dot- COM>
Date: Mon, 5 Nov 2012 09:44:27 -0500

I wonder if there are any plans to study readability? If legibility matters in the sense that a more difficult to read font slows people down, then does readability of the content show similar patterns? If it's easy to get through material, and you don't have to slow down and think about what you are reading, does the same confirmation bias pattern emerge?

Are there aspects of technical writing that would take advantage of this finding? Are there times we want users to slow down, work harder (cognitively speaking), in order to encourage a more analytical response to the content?

IIRC, there's a similar pattern with sharp edges and corners versus rounded corners. People respond more warmly and are put at ease with rounded corners. But they are more on edge, more cautious and careful, and their analytic reasoning skills increase, when in environments with sharp edges and corners.

Kelley

> -----Original Message-----
> Behalf Of Keith Hood
> Sent: Saturday, November 03, 2012 8:49 PM
> Subject: A new point about fonts to argue and speculate over
>
> I just read an article that basically says you can make people change the
> intensity of their feelings on issues if you force them to read about the issues
> in a font that is difficult for them.
>
>
>
> Here's a couple of quotes from the article:
>
>
> "Liberals and conservatives who are polarized on certain politically charged
> subjects become more moderate when reading political arguments in a
> difficult-to-read font, researchers report in a new study. Likewise, people
> with induced bias for or against a defendant in a mock trial are less likely to
> act on that bias if they have to struggle to read the evidence against him."
>
> berals and conservatives
> who are polarized on certain politically charged subjects become more
> moderate when reading political arguments in a difficult-to-read font,
> researchers report in a new study. Likewise, people with induced bias
> for or against a defendant in a mock trial are less likely to act on
> that bias if they have to struggle to read the evidence against him.
>
> Read more at: http://phys.org/news/2012-11-difficult-to-read-font-political-
> polarity.html#jCp
>
> " 'We showed that if we can slow people down, if we can make them stop
> relying on their gut reaction â that feeling that they already know what
> something says â it can make them more moderate; it can have them start
> doubting their initial beliefs and start seeing the other side of the argument a
> little bit more,' Hernandez said."
>
>
> Here's a link to the article I saw:
>
> http://phys.org/news/2012-11-difficult-to-read-font-political-polarity.html
>
> Unfortunately, I could not find any links to the researchers' original
> papers. The links I followed all went in a circle. There was one that went to a
> site where a paid account is required for further access.
>
> "We showed that if we can
> slow people down, if we can make them stop relying on their gut reaction â
> that feeling that they already know what something says â it can make them
> more moderate; it can have them start doubting their initial
> beliefs and start seeing the other side of the argument a little bit
> more," Hernandez said.
>
> Read more at: http://phys.org/news/2012-11-difficult-to-read-font-political-
> polarity.html#jCp
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
> Writer Tip: Create 10 different outputs with Doc-To-Help &#8213; including
> Mobile and EPUB.
>
> Read all about them: http://bit.ly/doc-to-help-10-outputs
> ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

This electronic communication and any files transmitted with it, or attached to it, are confidential and are intended solely for the use of the individual or entity to whom it is addressed and may contain information that is confidential, legally privileged, protected by privacy laws, or otherwise restricted from disclosure to anyone else. If you are not the intended recipient or the person responsible for delivering the e-mail to the intended recipient, be advised that you have received this e-mail in error, and that any use, dissemination, forwarding, printing, or copying of this e-mail is strictly prohibited. If you received this e-mail in error, please return the e-mail to the sender, delete it from your computer and destroy any printed copy of it. Although our company attempts to sweep e-mail and attachments for viruses, it does not guarantee that either are virus-free and accepts no liability for any damage sustained as a result of viruses.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Writer Tip: Create 10 different outputs with Doc-To-Help -- including Mobile and EPUB.

Read all about them: http://bit.ly/doc-to-help-10-outputs
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives


Follow-Ups:

References:
when is it ok to leave a contract job?: From: Becca
Re: when is it ok to leave a contract job?: From: Gene Kim-Eng
Re: when is it ok to leave a contract job?: From: Lisa G Wright
Re: when is it ok to leave a contract job?: From: Lauren
Re: when is it ok to leave a contract job?: From: Lisa G Wright
Re: when is it ok to leave a contract job?: From: Lauren
A new point about fonts to argue and speculate over: From: Keith Hood

Previous by Author: Re: Show what I'm doing, show what you're doing
Next by Author: Re: been asked for advice by "non-writers"?
Previous by Thread: Re: A new point about fonts to argue and speculate over
Next by Thread: RE: A new point about fonts to argue and speculate over


What this post helpful? Share it with friends and colleagues:

Sponsored Ads


Sponsored Ads