Re: How do you define your target group - and then tell them ?

Subject: Re: How do you define your target group - and then tell them ?
From: "Peter Neilson" <neilson -at- windstream -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Wed, 06 Mar 2013 08:46:43 -0500

On Wed, 06 Mar 2013 07:24:49 -0500, David Harrison <dharrison -at- moldmasters -dot- com> wrote:

We've just acquired IEC 82079-1 which is a standard for preparing instructions for use - and been told that we should look at implementing it - fine.
I was pleased to see that much of this Standard deals with issues that decent Technical Writers have been following for some time - such as know your target audience. (Mine happens to be a skilled/semi-skilled manual worker who probably left school in mid teens with basic qualifications (English, maths) and would be a Sun or Daily Mail reader ( I guess US has equivalent lower-end newspaper).)

BUT NOW - the Standard goes on to say that we should define our target group at the beginning of the content - how-on-earth !!!

Does anyone in the group use any "accepted standard target groups" that they print in their manuals?

"This document is intended for those who can read the Daily Mail but not the Times, and who can count to ten (but not much beyond) without using their fingers."
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