Re: starting a sentence w/lower-case product name

Subject: Re: starting a sentence w/lower-case product name
From: "Monique Semp" <monique -dot- semp -at- earthlink -dot- net>
To: "TechWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 8 Mar 2013 17:02:27 -0800

Oh, I just found something very interesting on this page: http://boards.straightdope.com/sdmb/showthread.php?t=505324&;.

If you scroll down a bunch (or search for "8.153"), you'll see:

'Yes. That change came with (so far as I know) the 16th edition of the Chicago Manual of Style, which came out in August 2010. The rule is in 8.153: "Brand names that begin with a lowercase letter followed by a capital letter now retain the lowercase letter even at the beginning of a sentence or a heading."'

I have Chicago 15, and would love to find the equivalent section. And even better would be the equivalent in Chicago 14, which is what's used in the department I'm working for right now.

Any Chicago wizards?
-Monique

-----Original Message----- From: Monique Semp
Sent: Friday, March 08, 2013 4:53 PM
To: TechWR-L
Subject: starting a sentence w/lower-case product name

Hello, writers,

So when you have a product name that begins with lowercase letters, can you use that product name at the start of a sentence?

I have a definite opinion (yes, itâs fine), and so while Iâm certainly open to dissenting opinions, Iâm more looking for an official âyes, itâs fineâ item in any reasonably respected style guide. Or for that matter, a definitive rejection of my wishes in any reasonably respected style guide (such as the âwrite aroundâ advice in The IBM Style Guide.)

Can anyone provide such specifics?

My googling hasnât turned up anything other than lots of discussions. And my quick look through Chicago and The Microsoft Manual of Style didnât turn up anything, either in agreement or dissent.

Thanks, and Iâll look forward to your answers on Monday,
-Monique
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