Creative Labeling

["Janoff, Steven" <Steven -dot- Janoff -at- ga -dot- com>]

This on a package of athletic tape:

"HOW TO APPLY: The sticky side sticks and the other side doesn't. Tear it, cut it, use it."

And at the bottom:

"WARNING: Don't apply tape directly to an open wound (ow). If your limb turns an unnatural color and hurts...it's too tight. Quick! Loosen it!"

Steve



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