RE: "Break Grammar Rules on Websites for Clarity"

Subject: RE: "Break Grammar Rules on Websites for Clarity"
From: Slager Timothy J <Timothy -dot- Slager -at- dematic -dot- com>
To: "Cardimon, Craig" <ccardimon -at- M-S-G -dot- com>, "'techwr-l -at- lists -dot- techwr-l -dot- com'" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Wed, 26 Mar 2014 16:42:46 +0000

I mostly agree with the sentiments. But given that the reason for breaking the rules is clarity, I am surprised at the example for rule 2.
"There are 4 planets that have rings around them."

The rules we are asked to break imply that brevity contributes to clarity.
"4 planets have rings around them" seems far better.

But now I don't like the numeral, because it begins a sentence and that seems awkward and possibly misleading.

tims

-----Original Message-----
From: techwr-l-bounces+timothy -dot- slager=dematic -dot- com -at- lists -dot- techwr-l -dot- com [mailto:techwr-l-bounces+timothy -dot- slager=dematic -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf Of Cardimon, Craig
Sent: Wednesday, March 26, 2014 12:15 PM
To: 'techwr-l -at- lists -dot- techwr-l -dot- com'
Subject: "Break Grammar Rules on Websites for Clarity"

http://www.nngroup.com/articles/break-grammar-rules/

What do you folks think about this?




Cordially,

Craig Cardimon | Technical Writer
Marketing Systems Group
www.m-s-g.com<http://www.m-s-g.com/>


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References:
"Break Grammar Rules on Websites for Clarity": From: Cardimon, Craig

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