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Re: "Break Grammar Rules on Websites for Clarity"

Subject: Re: "Break Grammar Rules on Websites for Clarity"
From: Lauren <lauren -at- writeco -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Wed, 26 Mar 2014 13:12:17 -0700

On 3/26/2014 10:44 AM, Andrew Warren wrote:

Cardimon, Craig [ccardimon -at- M-S-G -dot- com] wrote:

http://www.nngroup.com/articles/break-grammar-rules/

What do you folks think about this?
...., but a) it's not a lot of advice, b) the best tip is buried at #3, c) the examples she gives are poor, and d) characterizing all three tips as "breaking grammar rules" is just wrong.

I think it would have made more sense if the article was targeted at 9th grade grammar rules. Or is that ninth-grade?

...

And if she really wanted to show how to write successfully for the Web, she would have demonstrated by calling her piece "The 3 Grammar Rules You MUST Break Today", "You Won't Believe The Rules These Young Web Entrepreneurs Are Breaking", or "The Rules Your Favorite Websites Are Violating Will Astonish You".

I saw that, too. She describes rules for writing for the web and then does not use them.


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References:
"Break Grammar Rules on Websites for Clarity": From: Cardimon, Craig
RE: "Break Grammar Rules on Websites for Clarity": From: Andrew Warren

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