Re: Can style trump grammar rules?

Subject: Re: Can style trump grammar rules?
From: Shawn <shawn -at- cohodata -dot- com>
To: Robert Lauriston <robert -at- lauriston -dot- com>
Date: Tue, 29 Jul 2014 11:42:48 -0700

There are plenty of examples of using an 'all lowercase' style. Examples
include Vitamin water labels, McDonald's uses this format often in their
slogans, E. E. Cummings pretty much pioneered this format, and more.

It is considered a stylistic choice that conveys a hipster-like feel. I can
hear the groans! LOL

When I began using this style (only in the chapter splash pages), I really
liked the look but on Chapter 12, I am suddenly bothered by the notion of
using this style on proper nouns and names (despite the aforementioned
examples). I was seeking confirmation that it is really no big deal. Either
you are all a bunch of stogy old fuddy duds or this is really a big deal. I
kidd! :)

I think I'll drop this fancy hipster thing, use proper case, and get back
to work. :)

Fortunately, the text is transformed using CSS so it is a simple matter of
changing the property, "text-transform:lowercase;"

BTW, what are your thoughts about all UPPERCASE text? I don't believe there
are issues doing it that way.




On Tue, Jul 29, 2014 at 11:01 AM, Robert Lauriston <robert -at- lauriston -dot- com>
wrote:

> I can't think of any context where it would be OK not to capitalize a
> proper noun. It looks illiterate.
>
> That's a typographical convention, not grammar.
>


Thank you all!
--
*Shawn Connelly*
Technical writer
<shawn -at- cohodata -dot- com>

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Read about how Georgia System Operation Corporation improved teamwork, communication, and efficiency using Doc-To-Help | http://bit.ly/1lRPd2l

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives


Follow-Ups:

References:
Can style trump grammar rules?: From: Shawn
Re: Can style trump grammar rules?: From: Robert Lauriston

Previous by Author: Can style trump grammar rules?
Next by Author: Re: Can style trump grammar rules?
Previous by Thread: Re: Can style trump grammar rules?
Next by Thread: Re: Can style trump grammar rules?


What this post helpful? Share it with friends and colleagues:


Sponsored Ads