Re: Can style trump grammar rules?

Subject: Re: Can style trump grammar rules?
From: Shawn <shawn -at- cohodata -dot- com>
To: Julie Stickler <jstickler -at- gmail -dot- com>
Date: Thu, 31 Jul 2014 08:36:31 -0700

I suspect your decision was more about...
>but she failed to properly spell and capitalize her OWN company's name.

I am not offended by the lowercase style but I am equally annoyed by
spelling and elementary grammer errors by people who should know better.
However, I find the all lowercase style rather pleasing. In fact, there are
many corporations re-branding in lowercase.Interesting article:
http://www.adherecreative.com/blog/bid/181249/The-Case-for-Lower-Case-A-Rebranding-Conundrum

English is a living language and is constantly evolving or transforming. I
am reasonably certain that any written work of this decade would shock and
disappoint the average writer of the 19th century.

BTW, I purposely spelled grammar incorrectly. That was a test. Did you
notice? Were you annoyed? I would be! :)

> And I expect a translation vendor to recognize acronyms and to know that
"iso9000" should be capitalized.

Agreed! Especially proper nouns and names, initials and acronyms.



On Thu, Jul 31, 2014 at 7:50 AM, Julie Stickler <jstickler -at- gmail -dot- com> wrote:

> I just want to share one example of how "marketing style" and being a
> hipster can hurt your business.
>
> I was contacted earlier in the summer by a marketing intern for a
> translation vendor. Her brochure about why I should hire them not only was
> in all lowercase, but she failed to properly spell and capitalize her OWN
> company's name. I fired back an e-mail to her, and CC-ed the company's
> sales e-mail, with exactly why they had failed to impress me: I expect a
> translation vendor to be concerned about my company's branding. If they
> can't even brand their own company correctly, why should I trust them with
> MY company's brand? And I expect a translation vendor to recognize
> acronyms and to know that "iso9000" should be capitalized.
>
> Attention to details matter. In this case, it lost her company any chance
> at my business.
>
>
>

--
*Shawn Connelly*
Technical writer
<shawn -at- cohodata -dot- com>

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Follow-Ups:

References:
Re: Can style trump grammar rules?: From: Kyle Simmons
Re: Can style trump grammar rules?: From: Gene Kim-Eng
RE: Can style trump grammar rules?: From: Janoff, Steven
Re: Can style trump grammar rules?: From: Julie Stickler

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