Re: The Source of Bad Writing - WSJ
Our golden rule of testing: EVERY feedback comment is valid; dismiss any one at your peril.
Gold. Yes, gold.
When my wife worked as a quality engineer for a product line at Gillette they treated every customer complaint letter as if it were a $20 gold piece that someone had thrown over the transom. The customer had actually taken the trouble to let Gillette know about a problem!
It's so easy to dismiss complaints and comments as "ignorance." But isn't it our job to try to help reduce the ignorance?
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The Source of Bad Writing - WSJ: From: Mike Starr
Re: The Source of Bad Writing - WSJ: From: Dave C
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