Re: Marketing and capitalization

Subject: Re: Marketing and capitalization
From: Mike Starr <mike -at- writestarr -dot- com>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Mon, 12 Jan 2015 11:10:28 -0600

I generally use sentence case if the text is formatted distinctly as a heading... if it sticks out like a sore thumb already I don't see any need to impose additional capitalization. I'm inclined to feel that it's a relic of the typewriter age. I know that flies in the face of both tradition and marketing standards and that I'm an outlier in this realm... I'm just a tad OCD about that sort of thing. Of course, I'll follow a client style guide when there actually is one and it specifies title case but most of the time for lack of an actual style guide, I become the default style guide.

Best Regards,

Mike
--
Mike Starr, Writer
Technical Writer - Online Help Developer - WordPress Websites
Graphic Designer - Desktop Publisher - Custom Microsoft Word templates
(262) 694-1028 - mike -at- writestarr -dot- com - http://www.writestarr.com
President - Working Writers of Wisconsin http://www.workingwriters.org/

On 1/12/2015 10:56 AM, Chris Morton wrote:

Welcome to world of marketing:

* Make Your Site as *
*Fast and Safe as it Can Be*

What do you think of this capitalization scheme?

I think "it" ought to be capitalized; what do you think, and why?

Thanks

Chris
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Doc-To-Help: The Quickest Way to Author and Publish Online Help, Policy & Procedure Guides, eBooks, and more using Microsoft Word | http://bit.ly/doctohelp2015

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References:
Marketing and capitalization: From: Chris Morton

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