Social or Corporate Docs? [was Re: Developments in the review cycle]

Subject: Social or Corporate Docs? [was Re: Developments in the review cycle]
From: Chris Despopoulos <despopoulos_chriss -at- yahoo -dot- com>
To: "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Mon, 25 Apr 2016 09:16:15 +0000 (UTC)

This discussion of doc requirements for hardware brings up a related issue... How do you distinguish social vs corporate-sanctioned content? This might seem obvious at first, but it isn't obvious to everybody where I work.
When you talk to people outside of your Tech Pubs department, "Content Strategy" means "Strategy to convert interest into sales and/or continued customer interaction." A primary vehicle for that is the company's social portal. The urge is to provide incentive for max volume and flow of content in the social site -- noise is suddenly a good thing because it attracts attention.Â

A number of problems crop up:* Shelf Life -- What happens to "articles" that become obsolete?* Versioning -- Similar to shelf life, how do you manage multiple viable versions?* Accuracy -- Can you log a bug against a social article?* Legality -- What are the "legal" docs?
I hope you can see how this would make a Tech Pubs department uncomfortable. Conversely, I hope you can see how Marketing might squirm if you started logging bugs against every content issue in the social site.
So... I'm interested to know how people deal with these issues? Do you review content that goes on your company's social space? Do you interact with Marketing? How? What are the results?

cud
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