Re: inline links (Re: Online help access question)

Subject: Re: inline links (Re: Online help access question)
From: Lauren <lauren -at- writeco -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Fri, 7 Oct 2016 15:31:36 -0700

This is a great question! I'm interested in audience analysis studies, as well. Preferably, something contemporary that factors the impact of social media in audience behavior and preferences. There are some undated discussions online and materials from 1988, 1993, and 2010 but those analyses are too old to for addressing the impact of modern social media.


On 10/7/2016 3:09 PM, Mark Giffin wrote:

On 10/5/2016 7:41 AM, mbaker -at- analecta -dot- com wrote:
As tech writers, one of our mantas is to know your audience. Where we often fail to follow this mantra in in the area of information finding. We have to ask ourselves, what type of information finding is my audience willing, able, and sufficiently informed to do. In the majority of cases, the answer to that question is search and click links. (This is well supported by multiple studies.)
Hey Mark,

Can you pass on some of these studies? Where do you usually find such things?

Thanks,
Mark

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References:
RE: inline links (Re: Online help access question): From: Chris Despopoulos
RE: inline links (Re: Online help access question): From: mbaker
Re: inline links (Re: Online help access question): From: Mark Giffin

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