Re: OT: Friday Funnies
So, an excerpt from the introduction to the Sears, Roebuck and Company
"If you don't find it in the index, look very carefully through the entire
Wonder how that would go over in today's writing world? Think I should
preface all my indices with this disclaimer?
Hardly. That thar sentence is a piece of clever marketing. "If you cannot find what you were looking for, buy something else instead." The reader of the catalogue is already intending to buy, and the catalogue is totally filled with items one should own, or should want to own. For example, right on page 46 you will find genuine Burgon & Ball 7-inch sheep shears for just $1.25. I think I paid about $35 for mine. Wouldn't you like a pair of sheep shears, too?
When shearing it is useful to recite to your sheep this mantra: "A helpless sheep is a calm sheep. A helpless sheep is a calm sheep."
Visit TechWhirl for the latest on content technology, content strategy and content development | http://techwhirl.com
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com
Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.
Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com
Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives
OT: Friday Funnies: From: Tammy Van Boening
Previous by Author:
PSA: relief fund for writers (such as Hurricane Harvey victims)
Next by Author: RE: [Framers] OT: Friday Funnies
Previous by Thread: RE: [Framers] OT: Friday Funnies
Next by Thread: Re: OT: Friday Funnies
Search our Technical Writing Archives & Magazine