Re: Times Roman 'N' Helvetica (formerly SGML, etc.)

Subject: Re: Times Roman 'N' Helvetica (formerly SGML, etc.)
From: Michael McClatchey <mmm -at- AISINC -dot- COM>
Date: Thu, 4 Nov 1993 08:09:56 -0500

I, too, think font choice is significant. When I started here, the
documentation was set in Palatino for body text and Helvetica (bold) for
headers. After floundering around for a while (there was a lot of junk set in
whatever) we had a designer/typographer set up specs for the Univers font
family: Light, Regular, Bold, Black and Extra Black, and the Extended

The maintenance cost has been a little higher than we planned, as we had to buy
the fonts for Suns, a NeXT, and PCs, but the improvement in "look" and
readibility has been worth it, as far as I'm concerned. I personally would have
gone with the Stone family and used serif and sans serif both, but, hey, what
do I know...

Michael McClatchey mmm -at- aisinc -dot- com
Marketing Communications
Applied Intelligent Systems, Inc. (opinions expressed are not necessarily
110 Parkland Plaza those of my employer)
313-995-2035 / FAX 313-995-2138
Ann Arbor, MI 48103

Previous by Author: Re: TQM Revisited
Next by Author: Re: Times Roman 'N' Helvetica (formerly SGML, etc.)
Previous by Thread: Times Roman 'N' Helvetica (formerly SGML, etc.)
Next by Thread: Re: Times Roman 'N' Helvetica (formerly SGML, etc.)

What this post helpful? Share it with friends and colleagues:

Sponsored Ads