Re: pamphlets

Subject: Re: pamphlets
From: "Elliott C. Evans" <evans -at- ANSOFT -dot- COM>
Date: Fri, 9 Sep 1994 11:33:05 EDT

Cheryl L Towler writes:

> What do readers read after the cover? Do they read the info in the top
> left corner or do they read the info on the flap by their right hand?
> Has anyone done any research in this area?

I wouldn't quite classify this as research, but I and another
writer did a pamphlet for a class a couple of years ago, and we
did some user testing.

We found that there is almost no way to predict which part of the
pamphlet each user will read first. We wanted them to see the flap
info first, but sometimes people would just open the pamphlet all
the way very quickly, and not even see the flap, no matter how
important we tried to make it look.

Generally, I would advise you to put all of your important
information on the inside, and put only sidebar type info on the
flap. If you have four columns of very important info, I think
you're doomed. =^>

| Elliott C. "Eeyore" Evans |
| Technical Writer, Ansoft Corporation | Do you believe in fate?
| evans -at- ansoft -dot- com Pittsburgh, PA |

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