Re: conference justification?

Subject: Re: conference justification?
From: Herman Holtz <holtz -at- CLARK -dot- NET>
Date: Mon, 20 Feb 1995 08:39:28 -0500

The best message to justify a company outlay for attending some event (or
for almost any othe requested outlay, for that matter) is the potential
profit to the company. How does whatever you gain become a gain for the

Consider, according to the nature of your company, how it might profit
from your increased knowledge: More business? Running existing business
more profitably? Expanding into new profit area? New capabilities for
company to sell? Will you orient/train other employees and so multiply the
benefits you bring back?

You might stress, also (if it is justified), the need to keep up with
exploding technological developments.

* * *
Herman Holtz [holtz -at- clark -dot- net]: Marketing Consultant/Proposal Specialist,
Writing & Ghost Writing Services, 35 years experience. Author of 60+
professional/business books, including best-selling How to Succeed as an
Independent Consultant (Wiley). PO Box 1731, Wheaton, MD 20915. Tel:
301-649-2499. Fax: 301-649-5745.

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