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Subject:Summary: Newsletters for fun and profit From:Arthur Comings <atc -at- CORTE-MADERA -dot- GEOQUEST -dot- SLB -dot- COM> Date:Tue, 11 Apr 1995 15:07:36 PDT
Thanks to everyone who responded to this thread. A very brief
The overwhelming opinion of those with experience is that there's
definitely a need for good newsletters, and it's fun to exercise your
yen for layout, but that this is a hard way to make a dollar. At first
you may do as much educating of the client as you do layout. Several
people recommended Home Office Computing magazine as a source of
inspiration and contacts, and Emily Skarzenski also included this
Though I haven't read it myself yet, I've heard good things about
_Marketing with Newsletters: How to Boost Sales, Add Members, Raise
Donations & Further Your Cause with a Promotional Newsletter_ (by
Elaine Floyd, published by EF Communications in 1991). Sounds like it
might be valuable in finding solid business reasons for newsletters
that would be persuasive to potential clients.