Help: Marketing technical products

Subject: Help: Marketing technical products
From: "Larry Kunz ((919) 254-6395)" <ldkunz -at- VNET -dot- IBM -dot- COM>
Date: Fri, 28 Jul 1995 12:26:51 EDT

On July 26 Harvey Millman wrote:

> I am to develop marketing materials for a new product. The first
> effort will be an audio-visual presentation, using PowerPoint for slides.

> I'm sadly lacking in the fundamentals of writing such materials.
> Can you recommend sources that can help me get "up to speed"?
> Courses would be nice, but time is short. Books would be better.

I can't tell if you're asking for advice on writing marketing
materials or on writing audiovisual presentations. I'm guessing
you mean the former, so I have two suggestions:

1. Check out Janice M. King's book, *Writing High-Tech Copy that
Sells* (John Wiley & Sons). It has good, practical advice for
writing marketing materials in a variety of media. (Janice is
the founder of STC's Marketing Communication PIC.)

2. Join STC's Marcom PIC. It's free of charge if you're an STC
member. Contact the STC office (stc -at- tmn -dot- com) for info.

Larry Kunz
STC Assistant to the President for Professional Development
ldkunz -at- vnet -dot- ibm -dot- com

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