Re: Your position and Marketing

Subject: Re: Your position and Marketing
From: Helen Hegelheimer <hxh -at- FORMTEK -dot- COM>
Date: Tue, 24 Oct 1995 17:31:42 -0400

An opportunity to be in at the beginning of a project, even under the
gise of Marketing, would be a great opportunity. You have a chance to
use some of your usability knowledge to determine the best interface.

I'd jump for an opportunity like that !

Helen Hegelheimer
Formtek Inc., Palo Alto, CA
hxh -at- formtek -dot- com

> Techwhirlers-

> I am not looking for a deep thought on this, just wondering
> if at any point you have been asked to be part of the
> marketing for a product or if you are required to be
> part of that process.

> Reason I'm asking-- a week and half ago I was called to be
> part of a 'team' for a yet-to-be-developed product. We
> were to decide the name, the audience, market plan, price,
> the look of the interface. Right now I am working on several
> little projects and was less than enthusiastic to be called
> for this, mostly because I _do not_ like thinking up catchy
> names and slogans and all that. On the other hand, another
> perspective for where to market a product doesn't hurt (I keep
> my eyes peeled for places to mention our software and steer
> the sales folk from places where they wouldn't be well
> received), and I do see the benefit in having input for the
> product interface (that whole 'They Must Let Us In' thread, I
> believe?).

> How would you feel if out of the blue you were asked you to
> be on a 4-person team for the marketing of a new product?

> Gretchen

> <><><><><><><><><><><><><>
> Gretchen L. Toth
> Technical Writer
> The Iconovex Corporation
> gretchen -dot- toth -at- iconovex -dot- com
> <><><><><><><><><><><><><>

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