Re: Designing a Catalogue

Subject: Re: Designing a Catalogue
From: Mark Ace <ace -at- EUROPA -dot- COM>
Date: Tue, 5 Dec 1995 09:08:00 PST

>As if I don't have enough things to learn lately I have agreed to design a
>catalogue for someone...having never done this before, of course. Can
>someone recommend some good sources of information on this subject?

I used to do consulting on converting direct-mail catalog production shops
from traditional, manual-based design and production to electronic
publishing (I say 'used to' because they've almost all been converted by
now), so I have a lot of experience with the catalog design process. In
summary, there is a LOT to it.

I would ask first: what kind of catalog, and who is the audience? If you
are teaching yourself, some of your best material may come from studying
other similar catalogs that seem to be effective.

Mark Ace
Ace Communications, Inc.
(503) 235-2966; fax: 235-3109

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