Re: Writing for direct mail

Subject: Re: Writing for direct mail
From: Beverly Parks <bparks -at- HUACHUCA-EMH2 -dot- ARMY -dot- MIL>
Date: Wed, 17 Jan 1996 14:47:23 MST

I've attended the Padgett-Thompson newsletter course that Grant
mentioned. Personally, I didn't get a lot out of it. As is
typical with one-day seminars, they try to cram in as much as they
can in six hours. In fact, the presenter did not get to cover
everything that she was supposed to before the end of the day.

My opinion about the content may not be typical because I'm
strongly self-taught in layout, design, and typography.
Therefore, the majority of the course content was nothing new to
me. Overall, I was disappointed.

=*= Beverly Parks -- bparks -at- huachuca-emh2 -dot- army -dot- mil =*=
=*= Certified. =*=
=*= "I am not speaking for my employer." =*=
Grant Hogarth <GRANT -at- onyxgfx -dot- com> wrote the following in reply
to a question asked by Judith Blackbourn-->
> Tell them to look into joining the AMA (American Management Association)

> P.O. Box 319 Sarnac Lake, NY 12983
> 800-262-9699
> I get more good info from them than I know what to do with.

> Specific Course Flyers:
> Career Track 1-800-837-4398
> "How to design eye-catching brochures, newsletters, ads, reports, etc."

> Padgett Thompson 913-451-2900
> "How to create newsletters people will read"

> NOTE: I have not (yet) taken courses form either of these folks, so I
> don't know about quality. Also, I realize that this is not a 100%
> match with your request, but it was the best I could do in a 5-min
> search. :-)

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