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Subject:Programs of interest to marketing writers From:Janice King <JANICEKING -at- DELPHI -dot- COM> Date:Tue, 6 Feb 1996 11:49:04 -0500
In February and March, I will be presenting three programs of interest to technical communicators who are involved with, or want to make the transition to, marketing communication.
PROGRAM: Achieving Success as a High-Tech Marketing Writer
STC Boston Chapter
TUESDAY, February 13, 1996, 6:30 pm
Location: IRI Software, Building 200, Fifth Ave., Waltham MA
Chapter Information line: (508) 535-7296
Technical writers want to learn more about marketing writing because they are being asked to do it by their current employers or they want to explore the many job and career opportunities available in marketing communication and public relations.
This presentation covers the knowledge, skills, and experience technical writers need to make the transition to marketing writing.
PROGRAM: Writing Techniques for the World Wide Web
STC Lone Star Chapter, Dallas
Joint meeting of the Internet SIG and Marketing Communication SIG
THURSDAY, March 21, 1996, 6:30 pm
Location: Berger & Co., 2828 Routh St., Suite 350, Dallas
Chapter Information line: (214) 558-1622
Marketing writers today must develop skills for the World Wide Web and other forms of electronic media, and Internet specialists must understand the types of marketing communication and public relations that can be conducted on the Web. This program deli
vers practical ideas for writers who want to identify the techniques and skills necessary for developing effective, informative content on Web pages.
PROGRAM: Getting the Best Work from a Copywriter
Business Marketing Association, Dallas Chapter
MONDAY, March 25, 1996, 11:30 am
Location: to be determined
BMA Information: Susan Abrahamson, (214) 490-0300
Whether working with staff or freelance copywriters, getting their best work is vital for any marketing communication or public relations project. This program offers detailed, practical ideas on working successfully with copywriters on all aspects of a
project, from making the assignment to coordinating writers with other creative resources and subject experts to conducting reviews and building an ongoing relationship.
Janice King is an emerging expert on the subject of marketing writing for technology products and author of the groundbreaking book, _Writing High-Tech Copy That Sells_ (Wiley 1995). She delivers unique insights and practical advice on the diverse challe
nges of writing clear, compelling marketing materials. Through her publications and presentations, Janice helps writers improve their materials and gain mastery of marketing writing skills and techniques.
1075 Bellevue Way NE, Suite 486
Bellevue, WA 98004
e-mail: janiceking -at- delphi -dot- com
"Writing is the only thing that . . . when I'm doing it, I don't feel that I should be doing something else instead." Gloria Steinem