TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Stan Brown <stbrown -at- nacs -dot- net> wrote:
>Ouch -- you hit one of my hot buttons!
>Internal caps are bad enough when originated by the companies
>concerned (like CompuServe). But I _really_ hate 'em when they're
Yikes! (... says the owner of Badger SoftWerks).
Keep in mind that trade names (businesses and products) tend to work
much better (are better remembered, and better cut through marketplace
clutter) when they are somehow distinctive. And internal caps within
hybrid/coined names can be helpful in that regard.
Now tell the truth, would you be more likely to take a second look
at "Badger SoftWerks" or "Bob's Tech-Writing Service"?
Post Message: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
Get Commands: LISTSERV -at- LISTSERV -dot- OKSTATE -dot- EDU with "help" in body.
Unsubscribe: LISTSERV -at- LISTSERV -dot- OKSTATE -dot- EDU with "signoff TECHWR-L"
Listowner: ejray -at- ionet -dot- net