Re: Creeping internal caps

Subject: Re: Creeping internal caps
From: Bob Morse <morse -at- GLOBALDIALOG -dot- COM>
Date: Mon, 22 Apr 1996 16:25:32 GMT

Stan Brown <stbrown -at- nacs -dot- net> wrote:
>Ouch -- you hit one of my hot buttons!

>Internal caps are bad enough when originated by the companies
>concerned (like CompuServe). But I _really_ hate 'em when they're
>completely gratuitous.

Yikes! (... says the owner of Badger SoftWerks).

Keep in mind that trade names (businesses and products) tend to work
much better (are better remembered, and better cut through marketplace
clutter) when they are somehow distinctive. And internal caps within
hybrid/coined names can be helpful in that regard.
Now tell the truth, would you be more likely to take a second look
at "Badger SoftWerks" or "Bob's Tech-Writing Service"?

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