Re: trademark symbols

Subject: Re: trademark symbols
From: Eric Brown <eric_brown -at- SFU -dot- CA>
Date: Thu, 25 Apr 1996 10:25:49 -0800

Roxanne Lewis asked about trademark symbols, and where to put them.

My rule of thumb if that you only need to put the "TM" or "circle-R" on the
first use of the company or product name. All references following the
first one don't require the symbol. It was a trademark specialist lawyer
who first advised me of this, and I've had it verbally corrpborated by
other corporate lawyers.

I also include a note identifying the trademarks and their owners. BTW use
the trademark owners' literature as a guide for whether they've registered
a trademark or not. Often you'll find that other sources get it wrong.
Sometimes you'll find something more more exotic, like a service mark, or a
trademark licensed to a company for a particular product. A case in point
is the Apple Macintosh. I don't know its current status, but when I wrote
Mac documentation in the early days of that computer, the Macinosh name
actually belonged to the high-end stereo (sp. Mackintosh, I think) folks
but they had licenced its use to Apple for computer products. The trademark
citations were curiously worded!


Eric Brown
Marketing Communications
869 Drayton Street
North Vancouver BC V7L 2C2
(604) 980-6947 fax 980-6933
eric_brown -at- sfu -dot- ca

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