CHAT: trademarks

Subject: CHAT: trademarks
From: DAVID IBBETSON <ibbetson -at- IDIRECT -dot- COM>
Date: Tue, 30 Apr 1996 07:24:02 -0400

Wolf Lahti writes:

>Apple had to change their original choice of name McIntosh to avoid conflict
>with the stereo-equipment manufacturer. The spelling Macintosh is a
>marketing-created entity--though you often see signs for "Macintosh apples"
>in the grocery store made by clerks who don't know any better. (Presumably
>the same ones that tell us that the "banana's" are on sale.)


The current Toronto telephone directory (it arrived last week) has, at the
start of the MACINTOSHes the announcement

MAC INTOSH -- see also
MACKINTOSH MCINTOSH

As they now print surnames in all CAPS I've no idea whether which families
use a small or capital I after the C.

In the UK the form Macintosh is the most familiar because of the raincoat.
David (the idiot) Ibbetson ibbetson -at- idirect -dot- com
"So you bees make honey, not for yourselves.
So you birds make nests, not for yourselves.
So you sheep bear fleeces, not for yourselves."
Virgil, when Bathyllus claimed authorship of some lines by him.
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