Designing technical comm. for a nontech audience

Subject: Designing technical comm. for a nontech audience
From: Steven Connell <rand3 -at- HAVEN -dot- IOS -dot- COM>
Date: Mon, 5 Aug 1996 17:20:33 -0700

I've noticed that the emphasis in this listserv is on the tools that members use to
communicate with their audiences. I'm hoping that the following question fits this
group. I think it does.

My company is decentralized, and many of our operating units possess hardware and
software that is not compatible across the whole organization. That is changing,
thanks to a new executive director of information management, who is building a
companywide strategic plan for MIS.

He has charged me to put together some communications (actually he asked for a
newsletter or magazine) that would communicate the organization's needs, the vision
for the future of MIS here, etc. His audience is all employees (We have 41,000.)
I am convinced that we will need to do a lot more than publish a newsletter, in order
to generate interest in the changes, get people to understand them, and finally, get
buy-in from the affected employees.

Has anyone seen a company tackle a similar organizational communication issue? If so,
could you pass on some information about the company and who could give me some
details about how they did it?

Thanks.

Steve Connell
Ingersoll-Rand Company

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TECHWR-L List Information
To send a message about technical communication to 2500+ list readers,
E-mail to TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU -dot- Send administrative commands
ALL other questions or problems concerning the list
should go to the listowner, Eric Ray, at ejray -at- ionet -dot- net -dot-



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