Marketing writing

Subject: Marketing writing
From: geoff-h -at- MTL -dot- FERIC -dot- CA
Date: Tue, 10 Sep 1996 13:13:23 -0500

Penny Staples asked for resources on marketing writing.
Penny, here's one recent book that's received good reviews:

King, Janice. 1995. Writing high-tech copy that sells. John
Wiley and Sons, New York, 275 p.

I haven't read the book, but Janice has been skillfully
writing about marketing for several years now in _Technical
Communication_ and elsewhere. If she's as good with books
as she is with shorter pieces, this would be a great place
to start.

--Geoff Hart @8^{)} geoff-h -at- mtl -dot- feric -dot- ca
Disclaimer: Speaking for myself, not FERIC.

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