Minimalist Commercial

Subject: Minimalist Commercial
From: "Daniel E. Wise" <dewise -at- IX -dot- NETCOM -dot- COM>
Date: Fri, 10 Jan 1997 01:50:49 -0600

Colleagues,

The best example of minimalism I have seen for a while was the insurance
company commercial on TV. The moderator introduces the featured speaker
as one who is an expert on all kinds of insurance. The featured speaker
steps to the microphone and says, "Wausau." He then closes his folder
and leaves. The commercial ends with the audience stirring and talking
to each other.

Dan Wise
dewise -at- ix -dot- netcom -dot- com

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