Re: Marketing vs. Engineering

Subject: Re: Marketing vs. Engineering
From: Robert Plamondon <robert -at- PLAMONDON -dot- COM>
Date: Thu, 27 Feb 1997 22:29:14 PST

Michael Wing writes:

>I also (for the first time I can think of) agree with Robert. He stated
>things well. (however, get a discussion going about whether Engineering
>or Marketing should have a greater role in documentation, and we will
>shoot arrows at one another;^))

Thank you very much. Shall I start? Okay, here goes:

The ideal marketing department would have more input on the creation of
ideal documentation than the ideal engineering department, because it's
not how the product works inside that counts, it's how users can use
it effectively.

How this maps to real marketing departments, real documentation, and
real engineering departments is open to question. Much depends on
the mental models one has of the various departments, which are influenced
by traumatic experiences early in one's career. At least, mine were.

-- Robert

Robert Plamondon, High-Tech Technical Writing, Inc.
36475 Norton Creek Road * Blodgett * Oregon * 97326
robert -at- plamondon -dot- com * (541) 453-5841 * Fax: (541) 453-4139

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