FW: product lite

Subject: FW: product lite
From: "Sharwest, Inc." <techpub -at- SHARWEST -dot- COM>
Date: Tue, 11 Mar 1997 07:52:54 -0600

"Lite" makes me think of low-grade diet beer. If you end up going with that word, I think spelling it "Light" would carry a nicer connotation. $.02, please!

Rikki Mitman
Manager, Technical Publications
SharWest, Incorporated

Speaking strictly for myself.
----------
From: O'NEILL Colin[SMTP:CNE -at- EUROPAY -dot- COM]
Sent: Tuesday, March 11, 1997 11:24 AM
To: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
Subject: Re: product lite

>Tina Cipolla wrote:
>The general consensus around the office is that no one likes "lite" to
>follow the product name but we have yet to come up with anything better.

My first choice would have been "lite". As you don't like it, how about
"home" or something similar. It depends on who your "lite" market is!

>E-mail me unless you feel your response is of interest to the list as a
>whole.

If you want us to e-mail you then please include your e-mail address in
the body of the message.

Regards,

Colin O'Neill
Technical Writer

colin_one -at- compuserve -dot- com (home)
cne -at- europay -dot- com (work)

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