Re: Do techies really know what other techies need?

Subject: Re: Do techies really know what other techies need?
From: "Susan W. Gallagher" <sgallagher -at- EXPERSOFT -dot- COM>
Date: Thu, 20 Mar 1997 14:24:51 -0800

Sella Rush wrote:
>I have this problem...the programmer I work most closely with despises all
>my tries at making text more accessible..."they're programmers, they'll
>understand what I'm saying."...I'm sick and tired of having all my
>suggestions discounted because he's a techie and knows what techies want
>and what they don't want is a lot of clear writing that might insult
>their intelligence.
>So, does anyone have any clever techniques for dealing with this

As Mike Markley already suggested, feed his ego, but put the needs
of the company up front.

First, get with marketing and nail down a valid audience analysis/
target market analysis. The folks in marketing will tell you that,
particularly for a database-type product, industry trends are away
from dedicated programmers and toward the "occasional" or "sometime"
programmer -- especially in today's small businesses. These
occasional programmers need a lot more hand-holding than the pros

Second, creating wiz-bang technology is only half the fun. You have
to share it -- sell it to someone -- in order to take full enjoyment
from it. It's kinda like sex in that respect. Fun all alone, but
then nobody but you knows how good you really are. ;-) -- And
after all, if your customers knew as much as your development staff,
they wouldn't need your tools, they'd code it themselves.

And docs really can make or break a sale.

Sue Gallagher
sgallagher -at- expersoft -dot- com
-- The _Guide_ is definitive.
Reality is frequently inaccurate.

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