Re: Agency Response - margins

Subject: Re: Agency Response - margins
From: "Wilcox, John (Contractor)" <wilcoxj -at- WDNI -dot- COM>
Date: Sun, 18 May 1997 22:55:00 -0700

From: Buck & Tilly Buchanan
Date: Sunday, May 18, 1997 3:41PM

KTINY -at- AOL -dot- COM wrote:
>The comment regarding agency margins is bogus and badly dated. Margins
> in the NY metro and Boston metro area do not support 50% as a standard
> mark-up. It rarely happens at KTI. In those situations where we do request
> and gain a higher than normal mark-up, we are generally promising something
> more than just a final deliverable.

I have never worked for an agency that was up front about their margin.

Anyone else?

Can you, fellow Tech Writer, ask your agency how much they are receiving
and get a straightforward answer?

I happen to know the markup that the agency I work for is getting. They
didn't tell me, but then I didn't ask them. I was given a good rate, so
what do I care how much they make? I don't suppose they would take
kindly to my disclosing that rate to you without asking, so I won't.
But I will give my opinion. I think 50% would be kind of high for the
typical case and probably a good absolute ceiling in any case, but I
don't think it's too terribly far from being reasonable.


John Wilcox, Documentation Specialist
Timberlands Information Services
Weyerhaeuser, WWC 2E2
Tacoma, WA 98477-0001
253-924-7972 wilcoxj -at- wdni -dot- com

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