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I have found the All About Trademarks web site at http://www.ggmark.com/
to be very helpful and understandable.
As with anything in the world of The Law, opinions vary as
to whether there is any legal benefit to using the symbols
in any given place or situation. If the trademark has been
registered, then it's probably less critical to use the symbol
everywhere except to head off "genericization" (the Kleenex
scenario), which is probably why Microsoft is so picky about
it. If the trademark is unregistered, then the degree of
protection your company can claim depends on how forcefully
and consistently it declares its rights to the trademark.
>From: Bergen, Jane [SMTP:janeb -at- ANSWERSOFT -dot- COM]
>Sent: Friday, October 03, 1997 3:38 PM
>Subject: Trademark symbols...???
>Does anyone have a good URL for trademark usage? We're having a
>mini-debate about where to use the trademark symbols ( (R) and TM ) and
>the copyright symbol ( (c) ).
>I always believed (and was probably taught..back in the Stone Age), that
>I should use the appropriate symbol in the text ONLY the first time the
>word required it. Further, that the symbols were not used in titles,
>headings, or on the copyright page (usually the back side of the inside
>However, the venerable Microsoft Manual of Style states that it should
>be used in titles. Otherwise, they agree with me. I looked on their
>manuals and they DO use symbols right on the front covers. I looked at
>other books (non-Microsoft user manuals) and they, for the most part, do
>not use the symbols in the titles. I believe the reason for avoiding the
>use in titles is because the titles usually are such large font sizes
>that the symbols are too dominant without tweaking.
>Does anyone have any views, references on this? I know it's Friday
>afternoon...does anyone care??