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This sounds like you're so stuck in "focus group" mode that you have
forgotten how to write without it. If the company does not want to
do extensive, or even brief, audience analysis, the answer is to
write for a general audience.
And this sounds like you didn't read Eric's message. Or is there something
special about your "general audience" that isn't Eric's "general newspaper
audience?"
In the statements quoted above, you're performing an audience analysis
before you write; it's implied in your "write for a general audience."
Have fun,
Arlen
Chief Managing Director In Charge, Department of Redundancy Department
DNRC 224
Arlen -dot- P -dot- Walker -at- JCI -dot- Com
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In God we trust; all others must provide data.
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Opinions expressed are mine and mine alone.
If JCI had an opinion on this, they'd hire someone else to deliver it.
