Re: Converting PC to Mac format

Subject: Re: Converting PC to Mac format
From: "Walker, Arlen P" <Arlen -dot- P -dot- Walker -at- JCI -dot- COM>
Date: Thu, 11 Dec 1997 14:43:15 -0600

The catalog is poorly designed, the line art is awful, and the photos
are blurry to begin with. The colors used in the doc are practically
flourescent, and a recognizable color scheme is non-existent at
worst, really ugly at best.

None of the faults you describe appear to be likely conversion errors,
though the poor color choices could have been aided and abetted by the poor
color quality of PC monitors. (While Mac monitors aren't perfect, either,
the average Mac monitor is significantly closer to "actual" colors than the
average PC monitor.)

Sounds like you're in a no-win situation. I'm assuming your company has
departmental charge-back numbers for services rendered to other parts of
company. You could try making the case that if you're going to support it,
the first thing you need is to bring the catalog in line with departmental
design standards, charging the effort back to the originating department.

Unfortunately, those attempts usually fail. Perhaps the best you can do is
plan a redesign of the catalog, then make sure all new work you do on it
adheres to the new plan. The catalog will look like a stinker, but your
description of it sounds as if it is one already, so no real damage will be
done. But perhaps the standard of the new work you'll do in the catalog
highlight the poor quality of what went on before, and you'll get
to redesign the whole thing. If not, well, eventually you'll replace the
catalog, anyway.

Have fun,
Chief Managing Director In Charge, Department of Redundancy Department
DNRC 224

Arlen -dot- P -dot- Walker -at- JCI -dot- Com
In God we trust; all others must provide data.
Opinions expressed are mine and mine alone.
If JCI had an opinion on this, they'd hire someone else to deliver it., or

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