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Subject:Re: Not Wanted--Technical Writers From:Jason Willebeek-LeMair <jlemair -at- ITEXCHSRV2 -dot- PHX -dot- MCD -dot- MOT -dot- COM> Date:Tue, 16 Dec 1997 09:22:27 -0700
My reaction was "Wow. They're doin' what good technical writers do --
providing the right information to the right people." It seems to me
that they did not need to rediscover their business, just their audience
(which they apparently did well). Notice that they focused on the
marketing and sales people, who normally do not require the in-depth
technical, financial, or legal information that, for example, the system
engineers supporting the system would need (from the login example).
The article is an excellent reminder to focus on the AUDIENCE, not just
the information available. That way, you don't inundate your hapless
reader with information they will never need or use.
Jason T. Willebeek-LeMair
Product Information and
Motorola Computer Group
Ph. (602) 438-3135
> From: David Dvorkin
> Reply To: David Dvorkin
> Sent: Tuesday, December 16, 1997 9:08 AM
> To: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
> Subject: Re: Not Wanted--Technical Writers
> Don Sargent wrote:
> >Did anyone else get a look at this article in the Washington Post's
> >weekly business section yesterday?
> >What do you think?
> I just looked at it. Thanks for the URL.
> My reaction is, "It's hot! It's new! It's hip! It's young! It's
> David Dvorkin
> Qualix Group, Inc.
> Boulder Development Ctr.
>mailto:dvorkin -at- bolix -dot- com
> 2955 Valmont Rd., Ste. 310
> Boulder, Colorado 80301
> Send commands to listserv -at- listserv -dot- okstate -dot- edu (e.g., SIGNOFF
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