Re[2]: Use of the definite article before product names

Subject: Re[2]: Use of the definite article before product names
From: Virginia Day <Virginia_Day -at- DATACARD -dot- COM>
Date: Tue, 31 Mar 1998 10:03:15 -0600

Bill is correct--the definite article is required. The product name
is technically a noun phrase, where the initialism is really a
modifier, as is "short range." The noun is modem and requires the
definite article.

Trademark and copyright lawyers insist that the product name be used
as an adjective--it's the old Kleenex tissue and Scotch adhesive tape
problem. If you use your product name as a noun, it looses its
distinctive.

Regards, Virginia


______________________________ Reply Separator _________________________________
Subject: Re: Use of the definite article before product names
Author: Bill Burns <BillDB -at- ILE -dot- COM> at Internet
Date: 3/31/98 8:33 AM


Stephen writes:

> Should the definite article be used BEFORE the name of a product, when it
> is in the form of "alphabet soup names", such as FOM-59, SPD-4, or LSD-1?
> The following examples from a recent data sheet should give an idea of of
> the type of text:
>
> The ASP-20 Short Range Modem operates synchronously at full or half duplex
> over unconditioned lines. It has a range of xx km (xx miles) and operates
> at data rates from xx kbps up to xx kbps (xx kbps optional).
>
8< snip >8

> The general rule is that one does not usually use the definite article
> before a proper noun, such as the name of a person, geographical entity or
> certain well-known abbreviations (UNESCO ...) But I am quite convinced
> that
> the definite article should be used before the name of a product as shown
> above.
>
The key here is "proper noun." A product name is not really a proper noun,
since it consititues a class of objects rather than a specific object. You
should use the definite article. If the initialism uniquely identified an
object, the case might be different. However, some proper nouns do take
definite articles (for example, the UN and the UK, both as initials and
spelled out).

Bill Burns
Senior Technical Writer/Technology Consultant
ILE Communications
billdb -at- ile -dot- com






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