Re: We recommend...

Subject: Re: We recommend...
From: "Jessica N. Lange" <jlange -at- OHIOEE -dot- COM>
Date: Wed, 17 Jun 1998 07:33:07 -0400

Companies buy our products because we are a recognized leader in our small,
specialized market: they are buying our expertise as well as our machines
and software.

When I write "Ohio recommends...", I am providing information based on the
experience and knowledge of our trainers, service techs, or engineers:
Somebody at Ohio tested this and recommends this as the best way to get the
best results.

By putting our name in the statement, we're saying that we The Company stand
behind our products and those who use our product. My deeply held conviction
is that a company's products are only as good as the operators/users of the
product. Anything Ohio can do to make the user more efficient and productive
will make us look good the next time their company needs to purchase new
equipment. So I include "Ohio recommends..." as often as I can (which isn't
very often, but that's another thread on intercompany communication!)

Jessica N. Lange jlange -at- ohioee -dot- com
Technical Communicator, Ohio Electronic Engravers, Inc.

Taking a poll here on how do write recommendations for how to use
something, for example, if your company is named "Gucci..." what do you

"Gucci recommends..."

"We recommend..."

"It is recommended..."

"It is best to..."

"You had better the hell..."


- Scott Miller
smiller -at- portal -dot- com

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