Re: Communication, brainstormers needed

Subject: Re: Communication, brainstormers needed
From: "E,T, Hull" <ethull -at- WXS -dot- NL>
Date: Tue, 28 Jul 1998 20:53:04 +0200

Douglas,
Youv'e made some very good points but I'm not sure how ro fill them in.

> * If the product is good, focus less on hard "selling" and more on
> description
It seems to me that every innovator thinks his or her product to be good.
So what you are saying is 'always focus less on hard "selling" and more on
description'. Or am I missing something?

> * Talk fast!
Why?

> * Ask someone up to "sell" a pen, or pad of paper to the group, and then
> critique this presentation based on the principles you've laid out
> already
My thought was to ask someone to describe and sell his or her own
idea/product. Does that work too?

Ed


Professional English
Vught, The Netherlands
<ethull -at- wxs -dot- nl>




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