Re: Name

Subject: Re: Name
From: Guru <guru -at- BOM5 -dot- VSNL -dot- NET -dot- IN>
Date: Fri, 30 Oct 1998 12:46:12 +0530

Hey,

I am surprised nobody mentioned contests for naming. Employees will suggest
names for a small prize. No, you may not get a suitable name but lots of
suggestions. Of course, marketing and the head honchos decide on the name
finally.

There's a lot in the name! Pharmaceutical companies pay thousands of
dollars for a good name. No, I do not know how V__gr_ was named or whether
someone earned big bucks for the name. 2000 is a fav today! Append 2000 to
any name! E.g. Payroll2000.

Why not hold/announce the naming contest on a mailing list (TWIN would
welcome such a contest! Prize: STC Conference fees for 1999! or STC
Membership Fees or Subscription to a publication.) The replies could come
directly to you/your company and you can select from hundreds of excellent
suggestions.

Other sources for names: employees, clients, competitors/competing products,
advertising agencies (last resort!), website poll, name consultants,
advertisements (popular in India for hotels, household products, etc.),
spouse/family, directories (use like Book of Baby Names!), list members
(which you did!), etc.

Guru (guru -at- bom5 -dot- vsnl -dot- net -dot- in) (who dreams of being a Name Consultant! <grin>)
Check out TWIN (TechWriters of India) at http://members.tripod.com/~Kamath
TWIN archives at http://www.egroups.com/list/tw-in

>----------------------------------------------------
>> What methods do you use for developing names?

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