Re: Descriptive line definition

Subject: Re: Descriptive line definition
From: Ben Kovitz <apteryx -at- CHISP -dot- NET>
Date: Wed, 10 Feb 1999 07:06:54 -0700

Brian Doonan wrote:

>I was asked by one of my co-workers the name of the descriptive line that
>one sees just under the company logo, usually on marketing pamphlets. For
>example:
>
>Microsnot
>The world leader in bad tech support
>
>It is this line (The world lea...) that I need a name for. Personally, I
>would be surprised if it had a name. It's probably one of those things
>which are nameless, like the plastic on a shoelace (and now that I said
>this I'm sure someone is going to come up with a name for the plastic part
>of a shoe lace).

Paul Inbar's suggestion of "tag line" sounds right to me.

And those things on the ends of shoelaces are "aglets".

--
Ben Kovitz <apteryx -at- chisp -dot- net>
Author, _Practical Software Requirements: A Manual of Content & Style_
http://www.amazon.com/exec/obidos/ASIN/1884777597
http://www.manning.com/Kovitz

From ??? -at- ??? Sun Jan 00 00:00:00 0000=




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